Effective market development in Vietnam begins before the first advisor meeting. EB.Academy helps U.S. EB-5 organizations assess their market fit, prepare their positioning and materials, and engage Vietnam's education advisory community through consistent education and direct professional relationships.
Before investing in market development, your organization should understand how its project, experience, and positioning are likely to be received in Vietnam. Our preparation process is divided into two stages. Each may be completed as a separate engagement.
An independent assessment of whether your project and organization are prepared for meaningful engagement in Vietnam.
The result is a practical recommendation: proceed, prepare further, or reconsider the timing.
Prepare your organization and materials for conversations with Vietnamese education advisors. Depending on the engagement, this may include:
The objective is not simply translation. It is to ensure advisors can understand the project, explain its basic structure, and know which questions should be directed to your team.
Once the initial preparation is complete, EB.Academy offers three levels of ongoing market engagement. Each level builds on the one before it. Ongoing engagements require a minimum six-month commitment unless otherwise agreed.
Establish a consistent presence and begin learning how the market responds to your organization. Designed for broad market participation rather than targeted agency development.
Creates familiarity, but does not include targeted advisor outreach or direct relationship management.
Develop direct relationships with education agencies actively building their understanding of EB-5. Includes the Market Presence scope, along with:
A more integrated engagement for organizations seeking sustained participation in Vietnam. Includes the Advisor Engagement scope, along with:
Tier 3 scope is developed around the organization, its project pipeline, internal resources, and market objectives. This is a market-development engagement — not outsourced sales, investor solicitation, or guaranteed lead generation.
A single event can create awareness. Lasting recognition requires useful communication and continued participation over time.
We begin by understanding what advisors and their clients need to know. Project discussions become more productive once that foundation exists.
Advisors engage when an organization helps them understand the subject and answers questions directly — without relying on a sales presentation.
EB.Academy helps create access and provides context. Your organization builds and maintains the relationship with each agency.
EB.Academy does not sell investor leads, recommend one project over another, or act as an intermediary in an investment transaction. We help education advisors develop foundational knowledge, and we provide U.S. organizations with opportunities to contribute expertise, understand the market, and build direct relationships with relevant agencies.
Your team remains responsible for:
The Market Readiness Assessment and Market Positioning & Materials stages are offered as separate, one-time engagements.
Fees are invoiced according to the applicable written scope of work. No ongoing commitment is required unless the organization chooses to continue.
Market Presence, Advisor Engagement, and Strategic Market Engagement generally require a minimum six-month commitment.
Payment schedules, deliverables, responsibilities, and performance expectations are defined in a separate written agreement.
No engagement includes a guarantee of introductions, investors, subscriptions, filings, approvals, or capital raised.
The Market Readiness Assessment provides a practical view of how your project and organization may be received in Vietnam — and what should be addressed before broader engagement begins. When the opportunity is appropriate, we will recommend a preparation and market-engagement scope based on your objectives.